Volume four    Number one January/February 1998

FEATURES Health Care Communications Agencies Respond to Managed Care Diane Breault The Patient as a Partner in Prescribing: Direct-to-Consumer Advertising Robert P. Craig The Vital Role of Pharmacy Benefit Management in Health Services Research J. Warren Salmon and Seema D. Dedhiya SPOTLIGHT Electronic Prescribing: The Next Revolution in Pharmacy?

COMPARATIVE RESEARCH Gastroesophageal Reflux Disease in a Managed Care Setting: Professional, Facility, and Pharmacy Charges Mary S. Keyser, Joseph A. Crawley, George A. Goldberg, and Michele M. Shaw Changing Practices in Home Inodilator Infusion Therapy for Advanced Congestive Heart Failure Monica Barrington CONTINUING EDUCATIION The Evolution of Pharmaceutical Care into Managed Care Environments REVIEW The Use of Economic Models in Managed Care Pharmacy Decisions Kent H. Summers, Timothy R. Hylan, and Eric T. Edgell

D E P A R T M E N T S

Cover Impressions Room in Brooklyn (1932) Edward Hopper Perspectives Writers are More Welcome Than Ever Trends CE Exam Caveats Counseling: Where Does the Profession Stand?

Campus First Managed Care Pharmacy Course at the University of Illinois at Chicago Pipeline Media AMCProgress Leading Pharmacy into the Next Century

Focus Focus on International Editorial Policies Authors' Guidelines Events Advertising Index